One of the most
disappointing experiences I ever had as a consumer was with a careline. The
thing is… when you call customer service with a technical problem from the
service you bought, you expect it to be sorted out. Not to be closed with a
voice message asking you to call back at 8am! Companies need to understand that
carelines are the last barrier to save a consumer experience that is probably
going very bad. If a consumer calls, that is the last chance you have to save
that person as a customer of your business – and, if he is a valuable customer,
you should do your utmost to solve out the issue and keep him / her happy.
