If we hold true that marketing is the function that has the most to gain from AI, then every CMO needs to have a clear automation strategy at her / his desk board now. This article from HBR is a good first step towards one.
If we hold true that marketing is the function that has the most to gain from AI, then every CMO needs to have a clear automation strategy at her / his desk board now. This article from HBR is a good first step towards one.
