The Traction Treadmill - or the problem of scaling up a problem that is simply not good enough

 Another post from Andrew Chen. But I really think it is a good one, so...

Andrew Chen on how the next social media business models will be like

 

How to Design an AI Marketing Strategy - a good article from HBR

If we hold true that marketing is the function that has the most to gain from AI, then every CMO needs to have a clear automation strategy at her / his desk board now. This article from HBR is a good first step towards one.

Asia-Pacific Gen Z at a glance

 

Digital measures for CEOs

How do you measure digital transformation success in an organization? Mckinsey puts forward 5 KPIs for CEOs:

- Return on Digital Investments
- Percentage of annual technology budget spent on bold digital initiatives
- Time to market of digital apps (/ innovation, I would concur)
- Percentage of leaders' incentives linked to digital;
- Top technical talent attracted, promoted and retained.

Have a look at the article - it's really good!

https://www.mckinsey.com/business-functions/mckinsey-digital/our-insights/how-do-you-measure-success-in-digital-five-metrics-for-ceos#

The ten most valuable brands in the world

https://www.kamcity.com/namnews/uk-and-ireland/general/amazon-retains-title-of-the-worlds-most-valuable-retail-brand/

But it is curious to notice 3 of these top-ten brands have a common owner (Alibaba), that there isn't any European brand in it (fragmentation, fragmentation, fragmentation) and the rise of ecommerce.

On a provocative note - I would love to see how WeChat fares in retail vs these brands value. Its payment  and integration functionalities (that link up easily with WeChat Store and Wei-Store) make it a very powerful marketplace, always in the Chinese consumers' pockets.

Trends for 2021 and the next 3 years

 According to Vector ITC (link in Spanish) here are the 6 trends to look for in the next few years:

- An evolved digital journey;

- Digital Buyers are the new standard;

- Human Touch through technology;

- AI democratization;

- My digital self;

- Digital enterprise architecture.