Creating is loving

One of the best experiences you can have in life is to work with someone who genuinely loves what s/he does. People that hate being idle, that are always looking for solutions, that will positively discuss and question what you say because it will lead to a better outcome. People that love to create something that they will love. And, thus, that other people love too.

White Monday

Black Friday. Promotions. Price cuts. Consumer going mad. Volume, volume, volume.

So, kudos to the brands that are calmly confident on their products and value propositions. That know how good their products are and what they promise and deliver to consumers. And that reject crazy price promotions on a single week to make sure they offer the right products and the right prices throughout the whole year.

I am taking to you, Hoopoe Running, Silva and Patagonia. 

Sharing is caring

In a world where people share the (best) moments of their daily lives, marketers need to remember that our most valuable customers are not only the ones who buy our products - but especially the ones who share their moments with our brands to their friends. Always give them an easy, natural, visual opportunity to share your products, purpose, uniqueness, brand - the media you'll earn will be free, but, most of all, will be authentic and trustable.

How to overcome decision making anxiety

The 2-doors mindset tool is a great help on managing and mitigating decision-making anxiety, as it helps to contextualize it. For better and faster decisions.

https://www.inc.com/jeff-haden/why-emotionally-intelligent-people-embrace-2-way-doors-rule-to-make-better-faster-decisions.html

"Essa Coca é Fanta"

 An amazing campaign from Coke, in 2017, in Brazil. I think the video is self-explanatory:

The Traction Treadmill - or the problem of scaling up a problem that is simply not good enough

 Another post from Andrew Chen. But I really think it is a good one, so...

Andrew Chen on how the next social media business models will be like