Sharing is caring

In a world where people share the (best) moments of their daily lives, marketers need to remember that our most valuable customers are not only the ones who buy our products - but especially the ones who share their moments with our brands to their friends. Always give them an easy, natural, visual opportunity to share your products, purpose, uniqueness, brand - the media you'll earn will be free, but, most of all, will be authentic and trustable.

How to overcome decision making anxiety

The 2-doors mindset tool is a great help on managing and mitigating decision-making anxiety, as it helps to contextualize it. For better and faster decisions.

https://www.inc.com/jeff-haden/why-emotionally-intelligent-people-embrace-2-way-doors-rule-to-make-better-faster-decisions.html

"Essa Coca é Fanta"

 An amazing campaign from Coke, in 2017, in Brazil. I think the video is self-explanatory:

The Traction Treadmill - or the problem of scaling up a problem that is simply not good enough

 Another post from Andrew Chen. But I really think it is a good one, so...

Andrew Chen on how the next social media business models will be like

 

How to Design an AI Marketing Strategy - a good article from HBR

If we hold true that marketing is the function that has the most to gain from AI, then every CMO needs to have a clear automation strategy at her / his desk board now. This article from HBR is a good first step towards one.

Asia-Pacific Gen Z at a glance