"How to make a PDF in an iPhone"

Every single time I use the digitalization function in an iPhone, I feel amazed. It is so simple and intuitive. The iPhone is pure UI/UX.

A>R

 One of the most important equations of business life?

A>R

Your Ambitions should always be greater than your Resources. This is an imperative for growth - and we can see it everywhere all the time!

Richard vs Steve

Richard Branson on how is leadership and Steve Jobs' differ. Really good to read and watch. 

Space - the next frontier for Retail

"How can a retail store jump its profits and turnover and still improve customer experience?" - this was almost going to be the title of this article for Grande Consumo, a Portuguese retail publication. But it was too obvious and clickbaitable and I really didn't like it...

Have a look at the article (also published in English in Medium) if you want to know how innovation can disrupt the way retail plan their stores spaces - and the incredible benefits of doing so.

Alexa is falling

So, let’s all repeat again. “Usership is different from sales” and “you should always have a clear path for monetization and profitability”.

Alexa is generating $10Bs losses

Twitter reframing

I bet the reframing of Twitter's business model is being closely looked on in the social media and digital advertising industries.

Until now, there was this print "if you are not paying for it, you're not the customer; you're the product being sold". And this is true (sorry for the naked truth everyone) for user-generated content-based businesses.

Now... one could say that Twitter's is trying to "put the product to pay for the broadcast of the product it produces" which is a challenging spin. Looking forward to how this will unfold.

Swoosh

A good brand has history and stories, and good stories have multiple layers. I came across this one over the week and can't stop thinking how rich and full of lessons this is.

In 1971, the Nike brand was born (transforming from the previous Blue Ribbon Sports). So, they decided they needed a logo, and Phil Knight (who was teaching accounting at a university) hired a design student (Davidson) to create one - "she needed the money". She developed several creatives, and Phil Knight reportedly chose the one "he hated the least", believing "it will grow on me" (this logo is nowadays called "The Swoosh"). For the work, the student was paid 35 usd (slightly more than 200 usd, nowadays), "I billed and was paid for the work".

The story doesn't end there, though. At the time of Nike's IPO, Nike decided to gift Davidson (the student) a golden swoosh ring with a diamond... and 500 shares of Nike's stock. Reportedly, Davidson never sold these shares, that, after several stock splits, they represent nowadays 32000 shares, with a market value of around 3M usd (she has retired a few years ago and does volunteering work).

The number of layers in this story is amazing. The decisions and implications. There are several lessons in it - you just have to pick the ones you need, I would say.