Stengel 50

"Maximum profit and high ideals are not incompatible. They’re inseparable. Companies with ideals of improving lives at the center of all they do outperform the market by a huge margin." – Jim Stengel

Jim Stengel former P&G’s Chief Marketing Officer wrote a new book – GLOW. In it, Stengel moves on to probe the statement above – that brands and companies that actually engage with their consumers in a positive and responsible way enjoy steadier and fastest growth. Partnering with MillWard Brown, he was able to actually prove that the brands in his top 50 list (“Stengel 50”) generate stronger gains to investors – 400% over the last 10 years. And that companies that focused on improving people’s lives triple their growth vs competitors that don’t.

Doing well by doing good, has been the motto for a growing number of big companies – and it seems that is the right approach, the one consumer feels relevant and strikes a string at their hearts.

If you want to have have a look at MillWard’s Brown introduction to GLOW, please go to http://www.millwardbrown.com/Sites/Brand_Ideal/The_Book.aspx .