A marketeer needs to have a keen eye, one that detects beauty, that is able to understand a composition, to find it beautiful, impactful, aligned with the communication objectives. Not knowing and cherish your eye is actually to put yourself half a step away from failure. So, that is way I always carry my camera around, and organize sessions of photowalks, searching for the bizarre, the unexpected, the beautiful, the gentle, the striking. Photography is part of my marketeer CV - what is your trick for nurturing your eye?
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