A thing you should remember on price

If you keep adding value to a product, through a great product that is spot on a consumer need, incredibly attractive packaging, strong sensorials, technology that provides over-reassurance to consumers, alignment to brand values, then, price becomes more and more inelastic, as people are willing to pay more for it. Naturally, there will always be clusters of consumers who will focus on price, but you have to understand if those are the ones you want to target. Systematically adding value to a product is at the core of business sustainability and growth. Look at Apple. Look at BMW. Look at Gillette.