Marketing is a lot about harnessing the power of emotions towards your brands. In November's Harvard Business Review, these were the 10 emotional motivators that were highlighted:
- Stand out from the crowd
- Have confidence in the future
- Enjoy a sense of well-being
- Feel a sense of freedom
- Feel a sense of thrill
- Feel a sense of belonging
- Protect the environment
- Be the person I want to be
- Feel secure
- Succeed in life
Always think on how to position your brand on these motivators (which ones are relevant for your brand, market and product) and track its effect on sales (not easy) and how you stand. Only do it if you want your brand to be successful.
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