Consumer, consumer, consumer! That’s what should be at the heart of any business! Exploring opportunities, created by specific needs, and then addressing them in an effective and efficient way. So, let’s talk about consumer and marketing?
Wednesday, 24 February 2021
Tuesday, 23 February 2021
Digital measures for CEOs
How do you measure digital transformation success in an organization? Mckinsey puts forward 5 KPIs for CEOs:
- Return on Digital Investments- Percentage of annual technology budget spent on bold digital initiatives
- Time to market of digital apps (/ innovation, I would concur)
- Percentage of leaders' incentives linked to digital;
- Top technical talent attracted, promoted and retained.
Have a look at the article - it's really good!
Sunday, 21 February 2021
The ten most valuable brands in the world
But it is curious to notice 3 of these top-ten brands have a common owner (Alibaba), that there isn't any European brand in it (fragmentation, fragmentation, fragmentation) and the rise of ecommerce.
On a provocative note - I would love to see how WeChat fares in retail vs these brands value. Its payment and integration functionalities (that link up easily with WeChat Store and Wei-Store) make it a very powerful marketplace, always in the Chinese consumers' pockets.