But it is curious to notice 3 of these top-ten brands have a common owner (Alibaba), that there isn't any European brand in it (fragmentation, fragmentation, fragmentation) and the rise of ecommerce.
On a provocative note - I would love to see how WeChat fares in retail vs these brands value. Its payment and integration functionalities (that link up easily with WeChat Store and Wei-Store) make it a very powerful marketplace, always in the Chinese consumers' pockets.
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