Black Friday. Promotions. Price cuts. Consumer going mad. Volume, volume, volume.
So, kudos to the brands that are calmly confident on their products and value propositions. That know how good their products are and what they promise and deliver to consumers. And that reject crazy price promotions on a single week to make sure they offer the right products and the right prices throughout the whole year.
I am taking to you, Hoopoe Running, Silva and Patagonia.
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