We all have targets, right? And we all know we should keep those targets short -termed to ensure their relevance, that they are easy to track and to ensure progression.
But that underestimates the magic of thinking long-term and setting additional targets that way - the short-term targets ensure progression, but "to what?", right? After all, as we Portuguese say, "Rome and Pavia weren't made in a day".
Bill Gates has a different way to put it: "Most people overestimate what they can do in one year but underestimate what they can do in ten years".
So, go forth - think about where you (or your project) want to be in 5 to 10 years time... and set them as your long-term targets and objectives.
Consumer, consumer, consumer! That’s what should be at the heart of any business! Exploring opportunities, created by specific needs, and then addressing them in an effective and efficient way. So, let’s talk about consumer and marketing?
Tuesday, 11 June 2024
Long-term targets
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