Data vs Algorithm
This is a really exquisite question – in AI (and given resources are limited in the real world) should a company invest in better data or better algorithms? Good question, right?
There is actually a study done by a Microsoft team that looked exactly at this topic – and the conclusion was… that usually (not always), collecting better data ends up being more valuable than investing in better algorithms => it generates better outcomes. The reasoning for this is modern algorithms’ performance differences are relatively small – and smaller than the difference in performance of the same algorithm with more/less data.
So… Data > Algorithm.
Now, a word of caution. There are businesses, where fortunes are made on infinitesimal differences (think about financial trading) – nobody will want to play with a slightly worse algorithm than its competitors…
Consumer, consumer, consumer! That’s what should be at the heart of any business! Exploring opportunities, created by specific needs, and then addressing them in an effective and efficient way. So, let’s talk about consumer and marketing?
Tuesday, 5 December 2023
Data vs AI
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