It is quite common to transpose something from the real world to the internet - we are so used to shopping lists, talking to people, cheering, that we just want to have exactly the same experience online. And we transpose it, copying it. But the move Amazon is doing is a bit different - why not to have the "click" experience for online-shopping in the real world?
Amazon's Dash button for shopping is a brilliant example of the internet of things. It allows for a consumer to shop for its usual products in an even simpler way, by-passing the pain of opening your phone / laptop and going to your online store. Here, you just have to click. Easier for Amazon. And simpler shopper experiences lead to higher sales.
For the brands that feature on the buttons, it will also mean a higher loyalty from your shoppers - and a more intense bargaining process with Amazon.
