Consumer, Consumer, Consumer

Consumer, consumer, consumer! That’s what should be at the heart of any business! Exploring opportunities, created by specific needs, and then addressing them in an effective and efficient way. So, let’s talk about consumer and marketing?

Saturday, 7 June 2025

About the power of compromise

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Recently, I watched a news segment where two groups were locked in a heated debate - each so firmly anchored in their own principles that th...

Sunday, 1 June 2025

How AI Search Is Replacing Traditional SEO—And What Businesses Must Do to Stay Ahead

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Welcome to 2025. The era of search is undergoing a seismic shift. Traditional SEO, long dominated by keyword optimization and link-building ...

Wednesday, 28 May 2025

Portugal's Business Transformation

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I’m not very sure if people understand the acceleration of the digitalization of the Portuguese business reality over the past five years. A...

Thursday, 15 May 2025

The rise and rise of digital coworkers and what it means for leadership

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The concept of the “digital coworker” is rapidly gaining traction as artificial intelligence and automation technologies become embedded in ...

Monday, 12 May 2025

Dystopia

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In big and small screens, books, conversations. We can see, watch, hear it, feel it everywhere. “Dystopia used to be a fiction of resista...

Thursday, 8 May 2025

AI and Data

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Everyone’s asking: “Which Generative AI model should I use?” But here’s the real question-what’s the quality of your data? We love talki...

Friday, 2 May 2025

Making Sustainability Reporting easier and simplier

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Some people believe the EU is hitting “pause” on some of its most ambitious sustainability reporting rules, and the debate is heating up. ...

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