The 2-doors mindset tool is a great help on managing and mitigating decision-making anxiety, as it helps to contextualize it. For better and faster decisions.
Consumer, consumer, consumer! That’s what should be at the heart of any business! Exploring opportunities, created by specific needs, and then addressing them in an effective and efficient way. So, let’s talk about consumer and marketing?
Friday, 17 September 2021
Wednesday, 15 September 2021
"Essa Coca é Fanta"
An amazing campaign from Coke, in 2017, in Brazil. I think the video is self-explanatory:
Thursday, 2 September 2021
The Traction Treadmill - or the problem of scaling up a problem that is simply not good enough
Another post from Andrew Chen. But I really think it is a good one, so...