A couple of great thoughts on sustainability and innovation. Thank you, Andreea Sapunaru .
Consumer, consumer, consumer! That’s what should be at the heart of any business! Exploring opportunities, created by specific needs, and then addressing them in an effective and efficient way. So, let’s talk about consumer and marketing?
Wednesday, 29 June 2022
Friday, 10 June 2022
Old learnings
A quick word of advice. Something I learned with the very first people I worked with, in Unilever (Vasco and both Nunos). Be careful with your claims. You can only say you "are the first", if you effectively "are the first". You can only say you "are the biggest", if you "are the biggest". It's a matter of respect for customers and people. But it's also a matter of trust - if you are caught red-handed in something as simple, what are you also being "untrue" about? The seed of doubt is then planted on people's head.