So, let’s all repeat again. “Usership is different from sales” and “you should always have a clear path for monetization and profitability”.
Consumer, consumer, consumer! That’s what should be at the heart of any business! Exploring opportunities, created by specific needs, and then addressing them in an effective and efficient way. So, let’s talk about consumer and marketing?
Wednesday, 23 November 2022
Thursday, 10 November 2022
Twitter reframing
I bet the reframing of Twitter's business model is being closely looked on in the social media and digital advertising industries.
Until now, there was this print "if you are not paying for it, you're not the customer; you're the product being sold". And this is true (sorry for the naked truth everyone) for user-generated content-based businesses.
Now... one could say that Twitter's is trying to "put the product to pay for the broadcast of the product it produces" which is a challenging spin. Looking forward to how this will unfold.