This morning, I woke up to know Frederico Gil had achieved a remarkable achievement for himself and Portuguese tennis - he is off to a third-round match on a tennis Grand Slam Tournment. But I couldn't find him nowhere on my twitter - no references whatsoever. Sports players need to understand they are a brand, they are media that passes messages and can carry them to a larger audience - thus, meaning it is on their own interest to make themselves as visible as possible. Just look at Carlos Sousa amazing social network (Facebook and Twitter) exposure during the last Dakar (also conveying Great Wall Motors brand) or the incredible work on twitter that Wayne Rooney (footballer) or Maya Gabeira (surfer) do. For a professional athlete, being active on social networks is a must do - please, just do it!
P.S- I just found out Frederico Gil's twitter account - it has around 150 followers...
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