Yesterday I had a good example of unexpected, positive impact advertising. I got into a traditional black cab in London and, inside of it, I found a Vodafone sponsored mobile-phone charger - that included plugs for iPhone, Nokia, Samsung,... It shows how incredibly insightful the Vodafone marketeer was in this one - it is true that many times, your phone batteries are almost dead, and you just pray for an opportunity to recharge it. So, why not do it free in the cab if you have taken? And I am sure you will not forget which brand saved you then - Vodafone.
This execution comes from a very clear insight - and actually on a situation that almost every single one of us experienced. But it requires ability to understand the experience one lives is felt by many other people, has a significant impact in their day-to-day life and represents a marketing / communication opportunity. So, what situations do you go through everyday that might be a good insight?
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