Never underestimate the power of a strong movie

Movies are powerful things! With a good storyline, credible leads and involving play, they can draw the attention of millions of people worldwide. And help introduce habits or innovation or build perceptions. <p><p>

We are just seeing an example of that, on these days. "The Hunger Games" is a strong movie, one of those that actually makes millions based on a good story and book. The main character is particularly skilled at shooting arrows - and owes her survival to that, making archery a key element on the movie. So, guess what - in the US (at least), archery schools are seeing a steady in flow of new students, sales of bows have tripled, archery became cool. You can read more about it in http://newsfeed.time.com/2012/04/22/hunger-games-fever-makes-archery-cool-for-kids/<p><p>

Now, just think on what a smart and sustained inclusion of a brand and habit on a good storylane can do. Just think of Martini and James Bond, Steve McQueen and Ford, Top Gun and Air Force recruits. It really works doesn't it? Just remember, as always, to try not to be intrusive and to make it an integral part of the story, being a key part of the flow, naturally.