Brand Name

The name of our brand or company is key - it serves the double effect of communicating the purpose, market and product of the company, but also of inspiring potential consumers. It is not only key - it is titanic! As so, if you are working at the early stages of a start-up, maybe it is useful to think on how to brainstorm its name - have a look at the article in http://www.entrepreneur.com/article/223694