Global brands becoming more important

A financial times article about the 100 biggest brands highlights the importance of having a strong, well-known brand - size, awareness, quality perception, clear and aligned values seem to be protecting the biggest brands against recession in turbulent times. And this is carving a gap between big, global brands and smaller, country or regional ones. You can read the main conclusions in IE maketing blog in http://marketing.blogs.ie.edu/archives/2012/06/global-brands-still-make-the-difference-during-a-downturn.php?utm_source=feedburner


- enviado de dispositivo móvel.