It is not that advertisers are stoping investing in Facebook - no way! But, we are seeing a diversification of investment, as new alternatives gain room (like Pinterest) and other companies make a stronger effort to demonstrate their superior ROI (namely Google). In my opinion, Facebook has been having a dismail performance in terms of establishing is ROI credentials, prompting the question if it is really that good of an investment.
Please, see the stats and the original article in http://www.emarketer.com/Article.aspx?R=1009184
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