Consumer, consumer, consumer! That’s what should be at the heart of any business! Exploring opportunities, created by specific needs, and then addressing them in an effective and efficient way. So, let’s talk about consumer and marketing?
Tuesday, 21 August 2012
Rule of thumb - always make it easy for customers...
... to spend their money on your products. Lift as many barriers and obstacles as possible. And never, ever create new ones - even if they look create on a mock P&L exercise. Your turnover will suffer if you don't keep things easy.
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