India's retail landscape transformation is a revolution waiting to happen. Government laws have hindered the efforts of mass retailers to establish in the second largest country in the world - seen by some of the largest retail companies in th world as a "gold mine". But, a word of caution here. India's a very different market. And it is not only Government laws that are hampering mass retail efforts - it is also the consumer and shopper profiles, that are very different from western's. While China's consumers had been educated for dozens of years to shop at Government shops and warehouses (enabling an easier transition to western-like retail chains), India has more than a thousand years of shopping in small, messy neighbourhood stores, with very specific types of services. Any mass retailer that wants to take on the Indian "gold mine", needs to know that Government laws are not the big barrier - and have a very swift and flexible plan to understand and adapt to local shoppers. It won't be easy...
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