I will not dare to say these are the definitive 10 best campaigns from 2012 (I am noticing Red Bull Strato Jump is not there), but, if you want to see a number of good examples, backed by good monitoring, you might want to follow this link and see Nike, Cadbury and Old Spice mingling up with unknown brands on the best social campaigns for 2012. Enjoy!
http://econsultancy.com/uk/blog/11244-10-of-the-best-social-media-campaigns-from-2012
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