Part of my current role is doing my laundry with a check list in my hand, while I feed clothes to my washing machine. I explain... I currently work in the Laundry category, and that means that, as always, I have to try my own (and my competitors') products. To make sure I have the same experiences as my consumers - and that I register them. This is a very basic rule of marketing - make sure you are following it.
P.S- Now, this is actually an improvement from the times when I was washing my hair with a check list next to my bath tub...
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