Today, I stumbled (in Chris Wedding 's Impact Newsletter) on a quote that made me think:
- "Pessimists sound smart, but optimists make money" - Nat Friedman.
I would actually say that "optimists change the world" rather than "make money", but the bottom lane stays the same. It's usually easier just to see how things won't work and say it loud, but the true value is to make things work out and make a positive impact.
Consumer, consumer, consumer! That’s what should be at the heart of any business! Exploring opportunities, created by specific needs, and then addressing them in an effective and efficient way. So, let’s talk about consumer and marketing?
Friday, 29 September 2023
Make things work!
Tuesday, 12 September 2023
Encontros com Futuro
Great start of the week in "Encontros com Futuro", an ESG dedicated talks series promoted by REN . Four good takeouts from these days:
- Companies tend to measure their ESG efforts - and not the impact from their initiatives;
- Ultimately it will be people that will make a difference on ESG implementation, both as decision makers and as consumers (thank you Luis Amado), highlighting the importance of emotional engagement at all levels;
- Profit is an important component of a sustainability strategy, or the strategy will dry out pretty quickly (Nuno Moreira da Cruz - who also added that a sustainability strategy is actually THE strategy nowadays);
- And last but not least, a study from Deloitte highlighting that mental health fringe benefits actually have a 5x ROI (and this reminded me of Kindology - be kind to all kinds and their great take on this problem).