Great start of the week in "Encontros com Futuro", an ESG dedicated talks series promoted by REN . Four good takeouts from these days:
- Companies tend to measure their ESG efforts - and not the impact from their initiatives;
- Ultimately it will be people that will make a difference on ESG implementation, both as decision makers and as consumers (thank you Luis Amado), highlighting the importance of emotional engagement at all levels;
- Profit is an important component of a sustainability strategy, or the strategy will dry out pretty quickly (Nuno Moreira da Cruz - who also added that a sustainability strategy is actually THE strategy nowadays);
- And last but not least, a study from Deloitte highlighting that mental health fringe benefits actually have a 5x ROI (and this reminded me of Kindology - be kind to all kinds and their great take on this problem).
Consumer, consumer, consumer! That’s what should be at the heart of any business! Exploring opportunities, created by specific needs, and then addressing them in an effective and efficient way. So, let’s talk about consumer and marketing?
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