“Any sufficiently advanced technology is indistinguishable from magic” - Arthur C Clarke
And I think that is exactly what you feel when you use a generative AI tool for the first time. There is that slight thrill of excitement followed by an afterthought - “how far can this go?”
We don’t have an answer for that yet. We know though that we are in the driving seat. We know that the success of companies and ventures in the next ten years will depend on how they drive that triple transformation that has been put in motion, combining AI, Sustainability and People. So... Let’s go - let’s master magic ;) !
Consumer, consumer, consumer! That’s what should be at the heart of any business! Exploring opportunities, created by specific needs, and then addressing them in an effective and efficient way. So, let’s talk about consumer and marketing?
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