"Artificial Intelligence", "Brands" and "Sustainability" are the top three concerns of Portuguese marketers, according to the latest study from APPM - Associação Portuguesa dos Profissionais de Marketing . And I would say it is not by chance!
The fusion of AI and Sustainability isn't just a trend; it's a necessity for future-proofing businesses. By leveraging AI, we're not only optimizing operations but also finding innovative ways to promote sustainability and customer experience. This dual focus reflects our commitment to both technological advancement and environmental stewardship - and, together, with strong customer-meaningful brands, will be key for navigating a very dynamic future!
The next 10 years will be exciting! And it will be for all of us if we decide to proactively create the right opportunities on this evolving landscape, or if we sit on the side and passively let be engulfed by change.
Consumer, consumer, consumer! That’s what should be at the heart of any business! Exploring opportunities, created by specific needs, and then addressing them in an effective and efficient way. So, let’s talk about consumer and marketing?
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