I only know it for the US, but it is still a very cool tool. YouTube has a trends map, that allows you to understand which videos are the most viewed across the US, with a gender and an age group breakdown. A very useful tool to ensure you are updated about what consumer says it is going on - and, hence, what is actually going on!
Friday, 17 May 2013
Sunday, 5 May 2013
The one thing that makes memorable campaigns
Insights! That's what makes great ads - the thing that makes consumer tingle, that assures the brands are communicating to them, specifically, that the brand understands them. I don't remember a single campaign that was not based on a powerful insight, one that reveals, inspires, makes us dream or simply puts us eyes on eyes with ourselves.
And that is what I really like about these two (very different) FMCG campaigns:
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