In 1994, Dan Kohn sold a CD for $12.48 through an encrypted website he built himself. That's usually considered the first eCommerce transaction ever done.
Today, 11.11 (Saint Martin's day, by the way), is Singles' Day, the world's biggest eCommerce shopping event, with an estimated global sales level of $157 Billion in a single day, in 2022. This shopping event originated in China and is still mainly a Chinese one (a kind reminder that China is the biggest eCommerce market in the world), though we are starting to see it rippling through to Western markets.
From a $12.48 single pioneer sale to $157Bs in one day, eCommerce keeps on growing, as omnichannel approaches keep on driving sales where people spend time (and an average global citizen spends 6h41m online, daily). I am very curious to see the online sales evolution this year - with a keen eye on today's volume...
Consumer, consumer, consumer! That’s what should be at the heart of any business! Exploring opportunities, created by specific needs, and then addressing them in an effective and efficient way. So, let’s talk about consumer and marketing?
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