Who is the leader in grocery ecommerce sales in the US? This is an easy question, right?
It might be, but it's not who you are probably thinking of.
Walmart is the grocery ecommerce sales in the US, with $59Bs projected sales in 2024 (vs Amazon's $41Bs). Actually, Walmart has been the leader since 2019, when it surpassed Amazon's sales and has been widening the gap ever since (source: Insider Intelligence).
It is thought Walmart's physical proximity to the vast majority of the US population has been a driving force behind this trend, as it enables simpler and faster delivery options, like curbside and in-store. Another example (and angle) of the rising importance of phygital...
(quick note - these figures are about grocery ecommerce, if we looked at overall ecommerce in the US, Amazon would still be leader)
Consumer, consumer, consumer! That’s what should be at the heart of any business! Exploring opportunities, created by specific needs, and then addressing them in an effective and efficient way. So, let’s talk about consumer and marketing?
No comments:
Post a Comment