Monday, 16 January 2012

Can out of stocks be part of a marketing strategy?


I am fully convinced that Apple's recurrent out of stocks on theirs iPhone and iPad series are part of their strategy to keep everyone talking about them, as well as create a feel of scarcity that drives higher prices. And, let me tell you, it is a pretty good tactic - one of the things that makes me say Apple is probably the best marketing company in the world!

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