Think consumer. Drink consumer. Breathe consumer. Many times, consumer marketing is defined this way. These are neat words, but they actually mean one thing - to be consumer centric, you have to "be" your target. You need to go to the same places, be in the middle of them, see, interpret, think. Don’t rely only on focus groups or research tools – they are useful, but only up to a point. Get out of your comfort zone and start living like your target. Humanize it, give it a name, think of it as more than just numbers and behaviours. You can only be consumer centric if you feel your target at heart and mind.
No comments:
Post a Comment