Some quick sentences on trends

There are actually a few places in the world where you can see trends starting to emerge earlier and then spreading out across the world. Clear examples are New York, California and Japan, especially on anything that involves electronics, internet or social sites, or Paris and New York on what relates to the beauty industry. Those are the places where trends are generally born before they take on the world – just think about Facebook a few years ago, Pinterest or brunches.

That means that many times, the best way to understand how a trend will settle in your country, you shouldn’t rely only on the data that is presented to you on the current state of that trend – you would actually do better in looking at the place where the trend was born and what it implied there and then understand how is your country lagging behind, catching up and doing any specific local adaptations. That will work like a time machine – by looking at the past, you will be able to understand the future in your country on what relates that trend. Trust me - it is a very powerful and efficient tool!