One of the biggest challenges for airport stores is to expand their touch point with the consumer beyond the departure gate (yes, even thinking on arrivals as a shopping occasion is a challenge). In this very moment i have an example of how the main lisbon's airport store is trying to tackle it - a gigantic QR activated board, with free shipping all overdose the world. Will it work? Only time will tell, but it seems to me this is a good effort and example of using technology to move outside of normal business boundaries.
- enviado de dispositivo móvel.
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