It seems Facebook is finally tracking in-store impact of ads run in its website. It is doing so through loyalty cards (of course) on American households. Though limited (it is not a global programm), this is the way forward to showcase investment return on this media - as Google has been doing for years...
P.S- Privacy concerns? Not on this area, please. All companies that collect this data don't break it down individually, they work collected data through clusters.
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