July's Harvard Business Review had a very interesting article on breakthrough innovation. That article said that, in order to revolutionize the market, you should focus in 5 types of common industry's wisdom and established rules - what the authors call " industry's bottlenecks". If you do it, then you will be focusing on the big structural problems that are endemic to your industry, thus you will be able to satisfy consumers in a way no one else does.
The 5 type of industry's bottlenecks the authors urge us to focus are:
- Outdated purchase or usage experience
- Superfluous major expense category
- High financial risks for customers
- Disengaged employees
- Detrimental side effects of the product or service
If you want further explanation, you should read the article. But just by looking at these, I can find 2 bottle necks in my industry that I will aim to break...
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