Consumer, consumer, consumer! That’s what should be at the heart of any business! Exploring opportunities, created by specific needs, and then addressing them in an effective and efficient way. So, let’s talk about consumer and marketing?
Wednesday, 23 September 2015
And just one day I talked about authenticity...
... we have Volkswagen scandal, that illustrates how a brand can lose its equity and consumers' confidence with the wrong (and truly unethical and illegal) choice. Let's see where this ends, but, for the VW brand, this is a really harsh blow.
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