Disruptive innovation is (many times) regarded as inferior to established solutions. That is because, instead of looking at the key market features (that everyone keeps check and sustainably innovates on) it plays on specific consumer and customer needs, that are often overlooked - but are just as critical.
With time, and as the disruption keeps on evolving, the perceived quality also rises, and that is when you have a sudden market shift.
On retail, people are usually focused into thinking on assortment range, perceived price and promo. Location seems to be locked to over 100 sqm buildings - which means people will typically need to make a detour of their commuting / daily life just to go shopping. Deliveries are typically expensive in a cost conscious world (especially under inflation).
But, what if you could put a low capex, smaller (5 to 30 sqm) fully automated store, that functions at a fraction of the typical operational cost and that through AI automation builds Supply Chain efficiency while delivering a fast and frictionless Shopper Journey? A store that could easily and swiftly interact with shoppers on their already established commuting and buildings? That's the realm that Reckon.ai operates at - and the disruption we are trying to build in the retail market.
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