Boring

You know what is the most important (and probably boring) feature a product needs to have to be purchased? Availability.

Yep, that is the number one! A product to be bought needs to be available. It doesn't seem rocket science. It won't be a viral feature that everyone will be talking about at a technology summit (unless Reckon.ai is there, of course).

But still, we see products missing in supermarket shelves everyday - the figure is 8%, daily and globally, and that means a 563Bs usd loss for retailers. And we also see nice stores, in premium locations, paying top-rents, but that are not open 24/7.

So, though boring, non-viral, non-tiktok like, non-brandable, it is availability that is the first driver of sales. So, no, it is not only a Supply Chain problem - it is beyond that, it's a business one. And no, it probably isn't fully covered - everyone can step up on this.