Most people think of decisions as right or wrong, 1 or 0, all or nothing. But decision is more complex - right or wrong are probably not the best way to look at them.

Decision making is about managing a range of outcomes. Of balancing or hedging outcomes within a range of probabilities. That’s essentially for two reasons:
- no decision should be looked at in isolation. There is usually no single “press of a button”. There are many decisions that are taken on a project (or strategy) that should be looked at as a system - and that gives you variables that you can play with to manage desired outcomes and risk.
- And then there is implementation. And implementation of the decision is key for success, for the desired outcome. I have seen (probably) bad decisions that produced great results, because the whole team (including the decision maker) performed brilliantly and made it work.

So, my stance is that decisions should always be looked at systemically, their outcomes as a range and implementation as key for success of any strategy or project.

P.s - And “timing” is a whole new book…