"Get there early"! Sometimes it is a simple recommendation - "get there early so you can get the best seats in the house", "get there early so you adapt yourself to the context", "get there early so you can have great conversations". We all play this logic in our heads.
But "Get there early!" is also a business statement. "Get there" means an action, a direction, somewhere you want to be, actually a vision or a goal. "Early" means in the right timing, probably before the masses arrive, so you can carve an advantage. So, for businesses, it is a strategy - it is about finding new markets, new products, new customers, ahead of the competition.
When I look at the next ten years, I see the future being driven by technology, sustainability (oh yes, unfortunately, we will be talking a lot about this) and people. For any business, my recommendation would be to start working in that future - "Get there early!" so you can play from a vantage point.
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