Mobile is becoming a key media to reach consumer and get his / her engagement with our brand.When we think about mobile, we usually think about 6 ways to get contact with consumer:
- through plain (or enhanced) messaging, that takes advantage of the very high penetration rate of phones and smartphones - but that might be an intrusive contact, if not managed the right way;
- having mobile prepared website. Just keep in mind that this shouldn't be your usual site, you need to make sure that it is prepared to fit a smartphone / phone screen and avoids any conflict in terms of files being used (just remember the classic flash issue with Apples...). This allows the engagement on-the-go, totally spontaneous. It is also cross-mobile platform and enhances your reach in a very simple way.
- prepare apps. This is turning to be the new way of engaging consumers over the last 2 years, as it usually allows for greater quality of contact. But, the fact is this requires a higher initial level of engagement vs a mobile web site. And to prove it, there is the stat that in the US, a considerable number of apps (25%) is bought but never used more than once. So, do it - but make sure that you have content and your app is robust enough to engage your target
- QR codes are used only by a restricted number of persons and, actually, let me tell I am still not very sure if it will actually catch or not. It is used to redirect traffic and provide further engagement with your brand or product
- geo-location streams might be provided when someone crosses a or gets into a specific area, impacting the consumer with our message
- and then... social media. Twitter, Facebook, G+ all have apps that provide a way to engage with your target on the go. Each of these platforms has a huge penetration and allows for very good interaction with your target - expanding the interaction beyond only one person But then, remember to combine the rules of these 2 games - social and mobile.
- and then... social media. Twitter, Facebook, G+ all have apps that provide a way to engage with your target on the go. Each of these platforms has a huge penetration and allows for very good interaction with your target - expanding the interaction beyond only one person But then, remember to combine the rules of these 2 games - social and mobile.
Some of this is further explained in http://www.imediaconnection.com/content/33024.asp?goback=%2Egde_78240_member_182512374 . But I think the main message is that you should be aware of these basic ways, put pay attention to their development in the near future - in addition to other mobile communication paths that are still being developed. Keep your senses open!
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