A couple of basic social media tactics

This article from Brad Smith ( http://socialmediatoday.com/fixcourse/991816/3-best-social-media-tactics-get-more-customers ) highlights 3 usual social media tactics to drive customer acquisition and conversion, namely:

- Associate your social media account with a traffic generator - being it a relevant database or a complementary social account that share the same target group.

-  Advertise on relevant social media, but don't forget to give prospective consumers a nugget to convert views to engagement

- Ensure you have good, engaging content for your target group that can actually "grab" them consistenly.